How to Be a Kickass Copywriting Client
Be the Client Your Copywriter WANTS to Work With!
So here's the deal: copywriting is like the secret sauce that businesses all over the globe just can't get enough of.
With their bag full of compelling words and killer lines, copywriters lure, woo, and reel in potential customers, turning them into your brand's biggest fans.
But listen up, the magic of copywriting doesn't just hinge on the writer.
You, my friend—the client—play a big part in this too.
Let’s dive into how you can morph into the dream client that every copywriter would die to work with.
Know What You Want, and Say It Out Loud!
Remember that time when you walked into a restaurant, couldn't decide what you wanted, and ended up ordering the first thing you saw?
Yeah, you ended up with a dish that was too spicy for your taste. Don't be that person when it comes to copywriting.
Take a good look at your business. What's your vision? What are you trying to sell, and to whom? How do you want your brand to sound - friendly, professional, hipster cool? Put it all into words, and for goodness sake, share it with your copywriter!
The more you tell us, the better we can make your brand sing.
And remember, saying "I'll know it when I see it" is like asking for a surprise birthday party and then being upset when it’s not the theme you secretly wanted.
So, spill the beans on what you need.
Trust the Process, Would Ya?
Sure, you could ask a baker to whip up a three-tiered wedding cake in an hour, but do you really want to? Good things take time, my friend.
When you sign up with a copywriter, you're not just buying words.
You're investing in a creative process that involves research, brainstorming, drafts, and revisions. It's like cooking a gourmet meal, not a microwave dinner. So, let the professionals do their thing.
So, take a step back, grab a cocktail, and trust us to deliver you a delicious dish.
Speak Up, We're Listening!
Think of us like your hairdresser. We want to give you the best look, but if you don't tell us that you hate bangs, guess what you're going to get?
Keep those lines of communication wide open. If you don't like something, give us the deets.
Instead of a vague "This isn't working" tell us what's got you down. Is the tone too casual? Are we missing a key point? Is the call to action not strong enough?
Lay it out for us.
And hey, we’re human. We appreciate a good pat on the back. If you like something, sing our praises. Trust me, a little positivity will make us work that much harder for you.
Respond... Like, ASAP!
Picture this: You're playing a game of ping-pong, but your partner suddenly decides to take a coffee break. Frustrating, right?
When we hit the ball over the net (send a draft, ask for feedback), we're waiting for you to hit it back. Don't leave us hanging, twiddling our thumbs, staring at our inboxes.
Keep the ball (and the project) bouncing.
Remember, your swift response keeps the momentum going. If you're slacking, things get delayed, and no one wants that. So, step up your game, partner, and let's keep this rally going!
Pay Up and On Time
You wouldn't go to a restaurant, enjoy a delicious meal and then haggle with the chef about the price, would you? Of course not! So, don't do it with your copywriter.
We put our heart, soul, and more cups of coffee than we'd like to admit into your project. We craft words that attract, engage, and convert your audience into loyal customers. And let me tell you, that's not a walk in the park.
So, when you receive that invoice, pay up, and pay on time.
And remember, just like a good tip can make a waiter's day, a little extra thrown our way for a job well done never goes amiss.
Don’t Be a Ghost. Stick Around!
Ok here’s a scenario: You're at a party.
You start telling a fascinating story, and halfway through, the person you're talking to walks away. Rude, right? That's how it feels when you start a project with us and then vanish.
Just because you've outsourced your copywriting doesn't mean you can check out completely. We need you to stick around, answer our questions, and give feedback.
Ghosting us doesn't speed up the process; it only slows it down.
So, stick with us. We promise we're fun to work with!
Stay Open-Minded. You Hired Us for a Reason!
We get it… it's your business. You've poured blood, sweat, and tears into building it and you know your brand like the back of your hand.
But here's the thing.
You hired us because we're good at what we do. We know how to spin words into engaging, persuasive copy.
So, let us do our thing. If we suggest something new or different, give it a chance instead of shooting it down right away.
Remember, we're on the same team, with the same goal: to make your business shine.
We’re Not Vampires. Respect Our Hours!
Sure, the world of freelancing can be a bit fuzzy when it comes to working hours.
But let's set something straight: We don't live in a crypt, and we're definitely not vampires. We might pull the occasional late night when a project calls for it, but we also value our off time.
So, no calls or texts demanding instant responses at 3 am.
We need our beauty sleep just like everyone else. Plus, a rested copywriter is a happy copywriter, and a happy copywriter churns out amazing content. So, let us have our downtime, and we promise we'll come back refreshed, refuelled, and ready to roll!
And there you have it, folks!
This isn't just a guide to being an outstanding client. It's a guide to being a rockstar collaborator in the copywriting world.
Copywriting isn't just a transaction, it's a partnership, a creative journey that you and your copywriter embark on together. It's about mutual respect, clear communication, trust, and yes, a little bit of fun along the way.
You've got your business, and we've got the words.
When we team up, we can craft a message that sings, dances, and maybe even does a little juggling. We can make your audience sit up and pay attention, transform them from casual browsers into loyal customers.
But to make that happen, we need you to play ball.
Be clear about what you want, trust the process, stay engaged, keep an open mind, and please, for the love of all things good and caffeinated, respect our off hours.
Are you ready to step up and be the best client you can be?
Because we're ready to give it our all and create some killer copy for you.
